Feb 2019, NIKE Launch the Nike Epic React Flyknit Running shoes, combines soft、resilience、light、durable together. Wonderlabs is very honored to be invited to design and produce 2 parts for Nike React event.

2019年2月，NIKE上市Nike Epic React Flyknit跑鞋，突破性地将柔软、回弹、轻质、耐久四大性能集于一身，全面满足你的跑鞋需求。 Wonderlabs非常荣幸受邀为Nike 上海001“Nike React”活动设计制作两项内容。

Nike React Simulation Test / Nike React 测试装置

The consumers eyes are immediately captured by 4 Robert Arms once they enter into store, in order to let consumers fully understand the perfect performance of this popular shoe in a direct way, we developed four Robot Arm Installations to simulate Nike Epic React Flyknit running on Foam、Tire、Trampoline、Silicone balls.

消费者刚进入店铺就会被4台机械手臂吸引，为了让顾客更直观全面的了解这双热门跑鞋的出色性能，我们通过机械手臂装置模拟Nike Epic React Flyknit跑鞋分别在泡沫、蹦床、弹力球、轮胎上跑步的姿态。

REACT Wechat Mini Program／ REACT即刻体验小程序

In order to guide consumers to understand the mystery of this shoe, consumers can participate in a simple questionnaire through a Wechat mini program while they are trying on shoes, afterwards they can redeem gifts.

为了促进消费者了解这双鞋的玄妙之处，消费者在店铺内试穿跑鞋同时通过微信小程序完成简单问答，即可兑换礼品。

Client: NIKE 团队介绍 / Team introduction:

Technical Director：Chengliang Dong

Account Director: Allen Ren

R&D Director: Matthew Deblock

Content Design: Amber Dong & Elaine Song

Software Engineer: Zeo Zhuo

Project Executive: Eric Jiang

Construction Supplier: Misty Island

特别感谢 / Specially thanks:

And big thanks to Nike for this collaboration.

NIKE REACT HOI ARM Installation