During 27th Feb-31th Mar, Nike have a special event "DON'T LET RUNNING STOP YOU FROM RUNNING" to launch their latest running shoe "Nike React Infinity Run" in Nike HHBE and Nike HOI. We are so horned to be invited to design and produce the trialing interactive experience.

Nike于2020年2月27日-3月31日，在NIKE淮海中路客户体验店和NIKE HOUSE OF INNOVATION中，以最新的跑鞋Nike React Infinity Run打造了“别对跑步望而却步”的主题活动，Wonderlabs非常荣幸受邀，设计制作此次试穿互动体验。

NIKE HOUSE OF INNOVATION：

Professional Running Guide/ 专业跑步指导

Consumers wear the motion detection equipment before the trail, after some simple calibration the system will receive the live data of conusmer movement.

跑者会在体验之前穿上动态捕捉设备，系统在简单的校准后便可获取到跑者各个关节的数据。

All data will be showing on the screen in front of the treamill by using realtime animations.

所有的数据均会同步显示在跑步机前的大屏幕上，并以实时动画的形式展现给跑者。

System will analyze body data from multiple perspective and after trail running Expert will provide personalize advise according to these data so consumers can know better about how to improve the running habit and avoid the injure during running.

系统会从多角度分析跑者运动中多项身体数据参数，并且在跑步结束后，专业跑步教练根据跑者系统数据，提供个性化建议，让跑者了解如何正确姿势跑步及减少跑步带来的运动伤害。

Nike Huaihai Middle Road Customer Experience Store/NIKE淮海中路客户体验店：

Runners can experience half marathons in four different countries remain within doors. Unlike ordinary running in treadmill, runners can control the speed of the treadmill by simply operating on the IPAD. The runner's speed and pace will be displayed in real time on the IPAD screen and large screen. At the same time, the program will calculate the runner's time required to complete the half marathon based on the runner's athletic data. Let runners know more about the fun of running.

跑者将足不出户，体验四个不同国家的半程马拉松。与平常跑步不同的是，跑者只需在IPAD上简单操作，即可控制跑步机的速度。屏幕中会实时显示跑者速度和配速，同时根据跑者的运动数据，分析出跑者跑完半马的所需时间，让跑者更加了解跑步所带来的乐趣。

Client: NIKE

团队介绍 / Team introduction:

Technical Director: Chengliang Dong

Account Director: Allen Ren

Project Manager: Tede Gu, Eason Zhang

Software Engineer: Wenkai Fang, Jerry Jiang, Danyil, Piky Xu

UX&UI Designer: Samuel Lefebvres, Elaine Song, Xiaolong Wang

Project Executive: Eric Jiang, York Li, Mosher Zhang, Fangmin Chen

特别感谢 / Special thanks:

Big thanks to NIKE for this collaboration.

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Nike React Infinity互动体验