BACKGROUND & TARGET

Bright Group is a modern urban industrial group centered on the food industry chain. Food manufacturing (dairy products, sugar, wine, snack food, etc.) occupies a large proportion of the entire industry chain. It has recently launched a probiotic solid beverage. An upgraded version to adapt to the ever-changing market challenges, and has developed raw material formulas for four different groups of people: children, women, fat reduction, and families. They hope that the design packaging can be more fashionable and younger.

光明集团是一家以食品产业链为核心的现代都市产业集团，食品制造（乳制品，糖，酒，休闲食品等）在整个产业链中占很大的比重，新近推出了一款益生菌固体饮料升级版，以适应不断变化的市场挑战，并且研发了针对儿童，女性，减脂，家庭四种不同的人群的原料配方，他们希望设计的包装能够更时尚，年轻化。

IDEA & SOLUTION

Through a lot of research, the creative team found that "probiotics can adjust the balance of the intestines, have a two-way regulation effect, and can purify the intestinal environment." Creative designs based on this feature, combining the two-way regulation with the characteristics of a double-sided playing card In creation, four different groups of people, including children, women, fat reduction, and families, are represented through fashionable and young illustration styles, color matching, and visual elements.