揭秘 | 虎年PUPU设计密码

一、概述 Overview

为了纪念2022年虎年，我们设计了这个特别版本的玩具——虎噗。这套玩具有两个角色："HUPU虎噗 "是一只穿着老虎服装的PUPU，"TIGE泰哥 "是一只可爱的小老虎，总是和HUPU在一起。让我们通过下面的内容来了解这两个新角色是如何创造出来的!

To commemorate the 2022 Tiger Year, we have designed this special version toy, Tiger PUPU. There are two characters in this toy set : ‘HUPU(虎噗)’ a PUPU in tiger costume, and ‘TIGE(泰哥)’ a little cute baby tiger who always hangs around with HUPU. Let's find out how these new two characters were created through the contents below!

二、玩具设计 Toy Design

1、构思草图 Idea Sketch

刚开始设计Tiger PUPU玩具时，我们只是想给PUPU穿上一件可爱的老虎服装。但在我们尝试了各种可爱的草图之后，发现这并不足够去表达它独特的感觉。

When we first started to design the Tiger PUPU toy, we simply tried to put a cute tiger costume on PUPU. We tried various cute sketches, but it was not enough to convey a unique feeling.

在确定这个玩具的概念的过程中，我们认为，仅仅通过用老虎的图案来制作玩具是无法与其他老虎玩具有区别的。为了使玩具更加独特，我们决定将街头的氛围融入到这个概念中。我们试图通过将老虎图案与代表街头时尚的迷彩图案相结合，来表现出街头的氛围感。此外，我们还添加了背包和滑板等物品，以凸显它的街头文化氛围。

In the process of determining the concept of this toy, we decided that if we make a toy just by applying tiger patterns, it might not be differentiated from other tiger toys. To make the toy more unique, we decided to apply a street fashion mood to the concept. We tried to express the street feeling by combining tiger patterns with camouflage patterns that represent street fashion. In addition, items such as a backpack and skateboard were added to show more of street culture mood to the toy.

PUPU穿上了各种服装，如运动鞋、连帽衫、营地帽、水桶帽和学校夹克。此外，还有新设计的一只小老虎TIGE，给老虎PUPU玩具新增了一个角色。为了将小老虎的形状与PUPU统一起来，我们在小老虎脸上应用了PUPU独特的嘴形。这个老虎概念玩具的PUPU被特别命名为HUPU(虎噗)，而小老虎被决定为TIGE(泰哥)。

PUPU was sketched out with various costumes such as sneakers, hoodies, camp caps, bucket hats, and varsity jackets. In addition, a baby tiger TIGE was newly designed to give a new identity to the Tiger PUPU toy. In order to unify the baby tiger shape with PUPU, PUPU's distinctive mouth shape was applied. PUPU for this tiger concept toy was specially named as HUPU(虎噗) and the baby tiger were decided as and TIGE(泰哥).

最后的草图被确定为两个版本。HUPU穿着连帽衫和校服外套。我们还设计了和虎噗穿着一样的衣服和一样的动作的泰哥。

The final sketch was decided in two versions: HUPU wearing a hoodie and the varsity jacket. We also designed TIGE to wear similar clothes with HUPU and also made him pose the same.

2、玩具设计 Toy Design

根据创意草图，我们用两个方案对HUPU进行了3D建模。第一个是HUPU穿着连帽衫，背着滑板，另一个则是HUPU穿着校服外套。在这两个设计中，最终决定将连帽衫型的HUPU作为玩具来生产，因为它更具有街头风格。三维版本的TIGE的设计则考虑了整体头部、身体和腿部的比例与HUPU相似。

Based on the idea sketch, we have conducted 3D modeling of HUPU in two directions. First direction was HUPU in a hoodie and a skateboard attached on his back, and the other one was designed in HUPU wearing varsity jacket. Among these two designs, a hoodie-type HUPU that can show more street mood was finally decided to be produced as a toy. The 3D version of TIGE was designed considering that the overall head, body, and leg ratio can be similar to HUPU.

滑板是用磁铁制作的，所以滑板可以被固定在袋子上或放在HUPU的脚下，这让它增加了更多可玩性。

Skateboards were made to be attached to the bag with magnets, so the skateboard could be attached to the bag or placed under the feet of the HUPU which added fun to the toy.

3、图形设计 Graphic Design

Tiger PUPU玩具的滑板、背包和服装图案的整体图形设计基于街头时尚。可以让人联想到纯正的街头风格的图形，能够让它更具潮流感。

Tiger PUPU Toy's overall graphic designs for skateboards, backpacks, and clothing patterns are based on street fashion. By applying graphics that can be reminiscent of real street fashion brands, we were able to add a trendy feeling to the toy.

4、图案设计 Pattern Design

在创作HUPU和TIGE的服装图案时，重点是老虎图案和迷彩图案的自然融合。为此，我们在图案设计时，先在玩具模型上面设计出老虎图案，然后根据设计的老虎图案的形状延伸出迷彩图案。

When creating HUPU and TIGE's costume patterns, the focus was on the natural blend of tiger patterns and camouflage patterns. To this end, the pattern design was completed by first designing a tiger pattern on top of toy modeling and then producing a camouflage pattern to suit the shape of the designed tiger pattern.

5、颜色和材料 Color & Material

在基本图案设计确定后，我们还对各种方案进行了测试，以确定玩具的整体颜色和材料，并最终生产出两个版本。第一个版本是卡其色图案，使用PUPU的基本颜色，并应用金色作为点缀，第二个版本是使用蓝色调的金属材料在角色的身体上，为它附上一层才气。

After the basic pattern design was set, various proposals were tested to determine the overall color and material of toy and were finally produced in two versions. The first is the version with khaki pattern, using the basic color of PUPU and applying gold as a point color, and the second is the version using blue-tone metal material to the character's body that can emphasize a luxurious feeling.

6、最终产品 Final Toy

为了使它充满惊喜，这两个颜色版本的玩具会采用随机的盲盒形式发售。

These two completed color versions of toys are randomly included in the package, which can be a surprise for customers.

三、 LOGO和包装盒设计 Logo & Pakcage Design

包装设计包括三种类型的设计：包装盒、海报和认证卡。我们会通过下面的内容来介绍包装设计的过程。

The package design consists of three types of designs: packaging box, poster, and certificate card . Let's check the process of package design through the contents below.

1、图形元素 Graphic Elements

我们首先为HUPU&TIGE主题设计了标志、符号和图案，并将其应用于各种产品。HUPU和TIGE的脸被做成简单的符号形状，以便它们可以应用在各种产品上。除了用于玩具的老虎图案，HUPU和TIGE的脸还会有迷彩图案，并用于其它的包装上。

We first designed the logo, symbol and patterns for HUPU&TIGE theme to apply it on various products. The faces of HUPU and TIGE were made into a simple symbol shape so that they could be applied to various products.In addition to the tiger pattern used in toys, HUPU and TIGE faces were applied to the camouflage pattern and actively used in the package.

2、包装盒 Package Box

在设计包装时，我们考虑用一个黑色调的包装，为了适于两种玩具的生产，并反映出玩具的整体风格。在包装的正面则强调了主标志，同时让在玩具中使用的老虎和迷彩元素能和谐地组合。

When designing the package, we thought about a package with a lot of black tone that was designed to fit both toys to be produced in two colors and to reflect the overall mood of the toy. The main logo was emphasized on the front of the package, and the tiger patterns and camouflage patterns used in toys were applied in harmony.

3、认证卡 Certification Card

我们决定使用黑色和全息图纹理的认证卡来展示虎年限量版的高端款式。前面的部分设计TIGE的标志，后面的部分则使用迷彩图案。

For the certification card, it was decided to use the black color and hologram textures to show the premium image of the tiger year limited toy. The front part was designed with the TIGE's logo and the back part was applied with camo patterns.

4、海报 Poster

海报主要是以TIGE的脸部设计的图形。并使用填充多色迷彩图案和简约的环形文字，使海报更加具有吸引力与特色。

The graphic which was designed with TIGE's face was also used in the poster. To make the poster more unique and stylish, we filled TIGE’s face with vivid colored camo patterns and designed the ring-shaped text to surround TIGE’s face.

除了普通海报之外，还会有一张动态海报。图中TIGE的脸会随着文字旋转，背景的图案也会飘动。

In addition to the poster, a moving poster was also designed. TIGE's face and the texts rotate and the pattern in the background moves slowly.

四、应用设计 Application Design

各种各样的产品将会添加HUPU和TIGE的元素。考虑到主要标识，我们将保持流行与较酷的风格，让所有的产品都可以很好的承载虎噗主题并且具有实用性。

Various products will be produced using HUPU and TIGE characters. Considering the main targets, we tried to maintain a hip and cool mood, and all the products are practical and consist of things that can reveal the Tiger PUPU theme well.

1、颜色方案 Color Scheme

产品的设计采用角色本身的颜色，这样在看到产品的时候就能够联想到角色的形象。

The applications are designed with the colors used in the character so that the image of the character can come to mind when looking at the product.

2、时尚物品 Fashion Items

角色的图形和图案会被出现在各种东西上，如连衣裙、连帽衫、拖鞋和帽子，同时不落下流行和街头的风格。

Graphics and patterns were applied to various items such as jumpers, hoodies, slippers, and hats while maintaining a cool and hip mood.

3、生活用品 Living Items

在让HUPU和TIGE的品牌主题一致地应用于各种产品的同时，还会根据每个产品的材料和特点，对颜色和图案进行优化改良。

While allowing the brand themes of HUPU and TIGE to be consistently applied to various products, colors and patterns were optimized according to the material and characteristics of each product.

4、新年产品 Spacial items for the new year

我们还通过HUPU和TIGE和一些中国新年的代表性图像的融合，如红色、烟花、灯笼、龙等，制作了一些符合2022年中国新年氛围的产品。我们希望这个中国新年主题在新年能够被大家喜欢。

We also made some products with 2022 Chinese new year concept, using HUPU&TIGE theme. With HUPU and TIGE graphic, we used some representative images of Chinese new year such as red, firework, lantern, dragon, etc. We expect that this Chinese New year theme can be very popular during the new year season.

在这个主题中，我们使用了与Tiger PUPU玩具概念略有不同的配色方案，以表达新年的心情。主要使用了暖色调，并以橙色作为重点颜色。

For this theme, we used slightly different color scheme from the Tiger PUPU toy concept to express the new year holiday’s mood. We used warm colors mainly and orange as a point color.

为了这个主题，我们为所有的产品设计了2种主要图形：一种是使用龙的图形（PUPU aliens的Dinoo），一种是使用HUPU和TIGE图案的图形。

For this theme, we designed 2 kinds of main graphics for all the products: a graphic using dragon(Dinoo of PUPU aliens), a graphic using HUPU & TIGE pattern.

5、包装设计 Package design

对于包装设计，我们试图让所有不同的产品保持一个相同的氛围。主要使用的主色调为黑色和黄色，以及TIger PUPU的迷彩图案。

For the package design, we tried to maintain a consistent mood for all the different products. We mainly used the main color, black & yellow, and TIger PUPU’s camouflage pattern.

在设计包装之前，我们做了一个标签设计，适用于各种产品。为了清楚地表现HUPU&TIGE的名字，我们设计得很简洁，可以灵活地应用于各种设计。

Before designing the package, we made a label design to apply for various products. We designed it simple to show HUPU&TIGE’s name clearly and to be applied to various designs flexibly.

包含Tiger PUPU玩具在内，我们还为即将到来的2022年的虎年设计了各种产品。不只重新解析"老虎"和 "新年"的主题，还结合街头的风格，使其看起来更加潮流。我们期待在新的一年里能够更加受到大家的喜爱。

Including Tiger PUPU Toy, we designed a variety of products for the upcoming year of the tiger in 2022. We reinterpreted the theme ‘tiger’ and ‘new year’ and combined the mood of street fashion and made it look much more trendy. We’re looking forward to getting great popularity in the new year.