作品名称：铁哪吒餐饮品牌视觉设计设计公司：RICHSTUDIO 原创设计师：插画师慧琼 sky 插画设计：慧琼今年年初，我们跟杭州的孙总一起完成了了铁哪吒国风新派烤鱼这个项目，目前已经连续开出五家分店的好成绩。铁哪吒国风新派烤鱼是一家街边排档大众烤鱼餐饮，不仅有铁哪吒自己的独立研发团队，而且还有自家酱料工厂。铁哪吒以强（酱）心，敬匠心，暗合创造人初心，诉说“80”后的坚持与不易，一切都为了“活下去”，生活很“苦”坚持很“酷”。铁哪吒不需要刻意追求时尚和潮流，用最直接、直观的方式，把品牌的特点在有限的空间里，尽量的表达出来，做一家接地气，大家常来，朋友聚会的小馆是该品牌的方向。铁哪吒贴近生活，用心的产品方有灵魂。在视觉上让品牌既有特色，又有记忆点同时又增加品质感的传达。用国潮的手法，将浓烈的色彩做视觉传达，油画的质感又不失文化艺术绘画方式，也给品牌注入来源于生活的市井潮文化。让年轻消费者在品尝美味佳肴的同时，也能感受到铁哪吒是专业的，用心的，成长的，接受批评的，用一颗“倔强”的心来面对这世界“变化无穷”的餐饮品牌。铁哪吒致敬每一个努力生活的人，都是最美的奋斗者。一座城、一群人，一条鱼的故事。朋友，当你看到铁哪吒时，你们的故事已经开始。 At the beginning of this year, together with President sun of Hangzhou, we completed the project of tienezha Guofeng Xinpai roast fish. At present, we have opened five branches in a row. Tienezha guofengxin roast fish restaurant is a popular roast fish restaurant with street stalls. It not only has tienezha's own independent research and development team, but also has its own sauce factory. With a strong (sauce) heart and respect for craftsmanship, tie Nezha secretly cooperated with the original intention of the creator to tell the persistence and difficulty after "80". Everything is for "living", life is "bitter" and persistence is "cool". Tie Nezha doesn't need to deliberately pursue fashion and trends. In the most direct and intuitive way, he tries to express the characteristics of the brand in a limited space, so as to be a grounded company. Everyone often comes. The small hall where friends gather is the direction of the brand. Iron Nezha is close to life. Only products with heart have soul. Visually, the brand has both characteristics and memory points, and at the same time, it also increases the communication of the sense of quality. The strong colors are visually conveyed by means of Guochao, and the texture of oil painting does not lose the way of cultural and artistic painting, which also injects the market tide culture derived from life into the brand. While tasting delicious food, young consumers can also feel that tie Nezha is professional, attentive, growing, accepting criticism, and facing the "ever-changing" catering brand in the world with a "stubborn" heart. Tie Nezha paid tribute to everyone who worked hard to live. He was the most beautiful striver. The story of a city, a group of people and a fish. My friend, when you see iron Nezha, your story has already begun.